What is the next step in the market for Latin American buyers and manufacturers of Platinum?

The Platin pavilion at the Las Vegas market displayed a wide range of products made in Mexico.

LAS VEGAS — Made-in-Mexico supplies took center stage in the Platin Pavilion showroom at the Las Vegas Summer Market, and Platin officials said Platin American Alliance plans to expand its presence in other markets in the United States

“The Platin Pavilion project intends to expand its presence in the Atlanta and High Point markets in the near future,” said Daniel Ríos, COO. “In today’s logistically challenging world, the Made in Mexico Platin Pavilion Stamp stands out as an alternative source for buyers in the United States and Canada, offering premium quality and service. customized with fast delivery at a fair cost from business partners in Mexico.”

More than 950 buyers from 30 Latin American countries are members of Platin American Alliance, a project launched in 2016 with a preferred buyer program to attract Latin American buyers to attend American trade shows. Members include retail stores, store owners, developers, architects and interior designers. The organization launched the Platin Pavilion in 2019 at the Las Vegas Market.

“Our goal is to introduce the best manufacturers and artist collections from Mexico and Latin America to American buyers,” Ríos said. “We have seen an increase in buyer activity at the Las Vegas Market. New visitors, prospects and buyers have been thrilled with the Platin Pavilion’s featured collections, and we have received orders as well as new registrations to shop online. throughout the year.

For the summer market, Platin organized three events: Made in Mexico, Source in Mexico and an open house. Ríos noted that buyer response was strong and feedback was positive.

“Our offering presents buyers with a wide range of products,” he said. “We have artists and manufacturing companies. Regarding artwork, one of our featured artists has just returned from an exhibition in Milan, Italy. We have framed and unframed artwork, and our manufacturing businesses are so diverse and range from furniture, leather furniture, mirror and mirror frames, chairs, home decor accessories, large bases and fiberglass planters, and more.

“The Platin Pavilion project is proud to be able to present pre-screened alternative Mexican manufacturing companies ready to work on custom projects for each of our US and Canadian buyers.”

In addition to sourcing products made in Mexico, Ríos says Platin offers its buyers and sellers a beneficial business partner.

“We have the advantage of trade agreements between the United States, Mexico and Canada, and in today’s economy, the logistics schedule and associated costs are a challenge,” he said. . “Mexico has positioned itself as the first choice of sourcing due to its manufacturing quality, logistics capabilities, delivery time, personalized service and associated total cost.

“For the near future, we as Platin will continue to encourage B2B between our Latin American buyers with brands at US trade shows,” Rios continued. “On the other hand, with Platin Pavilion, we want to continue to grow our offering of pre-screened artists and manufacturers showcasing their collections in our Las Vegas market showroom and online to US buyers.”

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