Carbon tracking is a hot new technology and previously described more generalist startups doing it on a large scale for companies such as: Plan the Earth from Berlin.
But it is clear that you have the opportunity to dig deeper into the vertical sector and adjust your solution accordingly.
This is the Vayu Plan, A carbon tracking platform specifically for retailers. Raised $ 1.57 million in pre-seed funding in a cycle led by. CapitalT. Several angel investors also participated, including Atomico’s Angel program, Planet Positive LP, The Saarbrucker 21, The Expedit Ventures and NP Hardness Ventures.
There is an urgent need for carbon tracking, especially for the retail fashion industry Unfortunately the fashion industry remains Responsible Person It accounts for 10% of the world’s annual carbon emissions, more than all international and maritime transport combined.
Vaayu states that it integrates with various point of sale systems such as Shopify and Webflow. It then captures logistics, operational and packaging data to monitor, measure and reduce carbon emissions. Retailers typically calculate emissions once a year, which is clearly much less accurate.
Vaayu was founded in 2020 by Namrata Sandhu (CEO), former head of sustainability at fashion retailer Zalando, and Anita Daminov (CPO) and Luca Schmid (CTO). Vaayu currently has 25 global brand clients including Missoma, Armed Angels and Organic Basics.
Namrata Sandhu, CEO of Vaayu, said of the funding: “There are only nine years left to meet the UN target of reducing carbon emissions by 50% by 2030. Act – and quickly. Vaayu enables retailers to emit carbon dioxide throughout their supply chains. We’re here to help you measure, monitor, and reduce quantities at scale. I know from my own experience that it can be complex and costly.
Sandhu spoke to me on the phone and said, “By focusing on the retail sector, we can basically automate the calculations, which means we can immediately get the carbon dioxide emissions in just three. clicks, which gives us very precise data. Essentially, this saves company specific savings, but it uses software rather than manual intervention or “interim” reports that require you to put together an Excel sheet. .. By focusing on retail, you can automate the whole process and even reduce discounts. “
“We are delighted to be supported by a Capital T led by a woman who understands us and our vision from the start. We will continue to develop Vaayu in the coming months and retail as much as possible. We look forward to reaching out to our suppliers and helping them curb the looming climate crisis, ”she added.
Janneke Niessen, Founding Partner of CapitalT, commented: Vaayu products are highly scalable and their quick and easy implementation allows for rapid adoption. With this experienced team, we are confident that Vaayu will soon become one of the fastest growing climate technology companies in Europe and the world. “
Vaayu’s carbon tracking for retailers raises $ 1.6 million, claims it could cut CO2 emissions in half by 2030