Snapper Services to improve management of UK public transport networks


New Zealand-based Snapper Services has announced it is strengthening its data and analytics offering in the UK to help operators and local authorities better manage their networks.

Well established for smart ticketing solutions in New Zealand, Snapper Services, part of the ICM Mobility Group, aims to help customers create better public transport experiences on UK networks. It plans to achieve this through a suite of smart, data-driven tools and user-friendly interfaces that paint a complete picture of transit operations for authorities and operators, helping to streamline and improve performance. operators, to provide a better and more attractive service to passengers.

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The expansion decision comes at a critical time for UK bus operators, as passenger volumes and local passenger journeys start to rise again following the Covid-19 pandemic. Yet the current shortage of drivers, along with rising fuel prices, means bus operators are under additional pressure to meet growing demand.

“Many authorities in the UK don’t know what’s going on in their networks and therefore how to fix problems,” says Jon Salmon, executive director of Snapper Services UK. “This is due to large-scale inefficiencies in the process of collecting, processing and obtaining actionable insights from transit data. It is only through reliable data and information in real time that transportation authorities can, by using reliable information about exact routes and potential timing issues, improve network consistency and efficiency, save on resources, and ultimately create better experiences that drive the journey to a sustainable world.That’s exactly what Snapper Services has been able to help the transport industry in New Zealand, and as we grow our business and partnerships across the Kingdom UK, we look forward to working with the many transport authorities and operators that we know want to create better networks.

Snapper Services has worked with the National Transport Authority of Ireland since 2015 to provide a mobile recharge app for the Irish transport card, Leap. In the UK, Snapper Services UK supports the West Yorkshire Combined Authority with data-driven public transport information on bus services in the Yorkshire region, along with a number of other clients in the UK and in Ireland which should follow.

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