New York-based bike maker is raffling off four custom painted bikes by renowned artists: Dirty Bandits, Jason Naylor, Vexta, Jessie Salinas
New York, NY (June 1, 2022) – New York-based Priority Bicycles announces the Priority Delivers Fundraising in partnership with You Are Not Alone Murals (YANAM) and will direct all proceeds to the mental health organization, NAMI-NYC.
Throughout May, Priority Bicycles launched a special initiative in support of Mental Health Awareness Month and YANAMcalled Priority delivers. The team called on renowned artists – dirty bandits, Jason Naylor, Vextaand Jessie Salinas – with each custom painting a Priority bike which was then used to deliver thousands of artist’s edition postcards with the message “You are not alone” to unsuspecting New Yorkers through a series of bike rides band. The goal was to spark hope, connection, and conversation about the importance of mental health.
The custom painted bikes are now the focus of the fundraiser where participants can enter to win the rolling artwork. All money raised through this charity raffle will be donated to NAMI-NYC which provides free services to help families and individuals affected by mental illness.
“Bikes can naturally play a positive role in mental health, so we’re excited to amplify the impact – turning them into unique canvases that set the message ‘You’re not alone’ in motion,” says Connor Swegle , CMO of Priority Bicycles. “With this project, we are able to inspire a conversation about mental health in a creative way that spreads hope in the community.
The draw starts today and will accept entries until June 17eeach artist bike raffle is linked to the Priority Delivers fundraiser page. Winners will be drawn on June 23rd.
“Priority Delivers has created a nice way to have interaction outdoors, off your phone, off your computer, but in places where we don’t necessarily have murals,” says Annica Lydenberg, co- founder of You Are Not Alone Murals. “This year, I believe our reach can go even further, and the raffle of bikes painted by a one-of-a-kind artist extends it even further and helps raise funds for a dedicated and hardworking mental health organization. .
Please visit Book Priority for more information on the collaboration, the raffle of custom artist bikes via RallyUp, and more.