Woodland has many small businesses that have faced various issues that have made it extremely difficult to survive a global pandemic, labor shortages and supply chain issues.
Below are thoughts from managers and business owners from three different areas of Woodland detailing the struggles of the past year and their hopes for the future.
Davids’ Broken Note
Davids’ Broken Note is a musical instrument repair shop that also sells instruments located at 10 N East St. STE 203 in Woodland.
David Lardizabal is the owner, luthier – a maker of stringed instruments like guitars – and chief technician of the company. He said the past year had been difficult for businesses like his, but was able to stay afloat thanks to repair services and an instrument rental system that people took advantage of during the pandemic. .
He had worked mostly alone before, but added a few employees to help him run his business more efficiently this year.
“I went from myself to now four, even at a time when it was more difficult than it has ever been,” he noted. âSo we’re really investing in Woodland because I see its potential. “
Chris Montano, regional director for Davids, said the company will focus on growing the brand in 2022.
âIt’s really going to be about branding and it’s going to be marketing and further expansion,â said Montano. “David’s inventory here is going to grow in the near future as his customers come in and place their custom orders, which gives us a place to sell out for 2022.”
Montano noted that Lardizabal is the only certified luthier in Yolo County, which makes his business and services unique and a one-stop-shop for musicians in the region.
For more information about the company and the rentals offered, visit davidsbrokennote.com. It is open from 10 a.m. to 6 p.m. Tuesday to Friday, 10 a.m. to 5 p.m. on Saturday, and is closed on Sunday and Monday.
The Superior Mercado
Miguel Larios Renteria is the manager of La Superior Mercado, a grocery store that provides food to the diverse community of Woodland. He thinks one of the best things that came out of 2021 was the adjustment of his business and employees to work during a pandemic.
âThe employees have done a magnificent job adapting to these new situations and changes caused by COVID-19,â Renteria said in Spanish.
He said the grocery store – located at 34 W Court St. in Woodland – has been proactive with shoppers providing meat, groceries, produce and more to stores. This has helped keep shelves stocked in almost everything they usually carry despite shortages nationwide.
âThe shortage of the supply chain that caused all of this has not affected us,â he said. âThe company has done a tremendous job supplying our stores so that we don’t have to deal with these shortages.
Renteria said the company’s plan for 2022 involves the implementation of new leadership plans for young employees who have learned the world of customer service and are looking to grow in the company.
âWe have a great opportunity to improve our business to provide more personalized customer service,â he explained. âThis is one of the greatest qualities of the company. We see opportunities where others don’t.
He added that while the business is largely aimed at Latin communities, the business is ultimately aimed at the whole community.
âWoodland is a multicultural community,â he said. âWe have a lot of people from different parts of the world and we want to serve them all and make sure they feel right at home when they shop here.â
The grocery store is open from 7:30 a.m. to 9 p.m. every day of the week, although hours may differ on statutory holidays.
Vickie Limas, co-owner of Elephant Shack with her daughter, has owned her restaurant for 14 years. She said the past year had been difficult, but that she was happy that she and her business survived.
âWe survived the first wave of coronavirus, survived closures and without employees,â she said. “It taught me how to survive.”
Limas said his loyal customers got him through the worst and they were able to stay in business because of them.
Looking at the New Year, she believes her situation can only get better after surviving all of the hardships the pandemic has brought to her.
âI mean, look, I’ve survived all these 14 years of ups and downs so it’s gonna be better,â she said. âI have confidence in Woodland and this side of town. It will develop and grow and hopefully we will always stay here in this old derby bar. “
The restaurant – located at 39492 Kentucky Ave. in Woodland – serves burgers, breakfast burritos and more. It is open from 9 a.m. to 3 p.m. Monday to Saturday and from 9 a.m. to 2 p.m. on Sunday.