Bernard A. Cesar Sr., 94, independent insurance agent with many interests | Featured Obituaries


After being discharged in 1946, he enrolled at the University at Buffalo on the GI Bill, earning a degree in physical education in 1950. A wrestler at UB, he won matches in three weight classes and won a state championship medal.

Mr. Cesar held multiple jobs and served as a Buffalo police patrolman for three years before beginning his career in the insurance industry with Angelo Sorrento in 1955, working with Mutual of Omaha and Nationwide. He opened his own office, the Bernard A. Cesar General Insurance Agency, in 1959.

He has served on agent boards for several companies, served as a board member of independent mutual agents, and was a leading professional insurance agent.

In the mid-1970s, he created one of the first insurance clusters, organizing a group of independent insurance agents. After serving as an insurance consultant for the New York State Funeral Directors Association from 1977 to 1981, he developed one of the first statewide insurance programs for the funeral industry.

Mr. Cesar had several other business ventures, including the area’s first automatic car wash and a pizza delivery service that deployed custom buggies equipped with two-way radios and ovens.

He invented a 3D television and projection system, the Telejector Living Lens, and built a prototype unit, but was unable to find a company to manufacture it. He equipped and led a group, Cesar’s Children, which toured the world. He has also provided financial support to start-up companies in the areas of healthcare and IT services.

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